Retail Operations, Commercial & Transformation Director with 20+ years leading a €31M convenience retail business — 37 company-operated stores, 256 employees and €15M annual CAPEX oversight — and the leader behind Greece's first autonomous convenience store.
A visual digest of the commercial and operational outcomes I've delivered across retail, B2B and digital transformation programs.
"I don't just manage retail networks — I build the future of how people shop."
Led Motor Oil Group's convenience network from start-up phase to 37 company-operated stores and 256 employees, launched Greece's first autonomous store, integrated two acquired businesses into a unified operating platform and delivered +9.5% sales, +7.5% EBITDA and −9.8% labor cost with 22% internal promotion rate.
Grew the corporate portfolio from 254 to 1,030 accounts across hospitality, real estate and architecture — in four years.
Directed commercial performance across 54 physical + 15 dark stores and 364 employees — +19% profitability, category & pricing optimization and ~€600K/yr recurring corporate partnerships.
I don't just manage retail networks — I build the systems, teams and culture that make them thrive. For over two decades I've led operations, commercial strategy and transformation across Greece's most ambitious retail concepts, from traditional convenience networks to fully autonomous, frictionless stores.
At Motor Oil Group I lead a €31M retail business of 37 company-operated stores and 256 employees, reporting directly to the CEO with ~€15M annual CAPEX oversight. I launched Greece's first autonomous convenience store, led the post-acquisition integration of two retail businesses into a unified operating platform, and delivered +9.5% sales growth, +7.5% EBITDA and −9.8% labor cost while scaling the network. Before that, I ran €69M / 54+15 dark-store operations at Mouhalis Group with +19% profitability, tripled B2B revenue at COCO-MAT from €300K to €900K, and managed procurement across 10,000 SKUs at Biocreta.
My approach blends data-driven execution with a coach's mindset — grounded in KPI governance, leadership development (22% internal promotion rate) and the two-year Executive Leadership & High-Performance Management program (2024–2026).
Build a frictionless convenience retail business from scratch — concept, technology, network rollout, supply chain, organization and P&L — for one of Greece's largest energy groups, and integrate an acquired network into a single operating platform.
Authored the operating model and SOP framework, hired and coached 256 people (35 store managers, 6 area managers, 5 HQ direct reports), established KPI governance and performance management, and aligned vendors, technology, CAPEX planning and commercial strategy under a single P&L.
A €31M business of 37 company-operated stores with +9.5% sales, +7.5% EBITDA, −9.8% labor cost, +25% organizational capacity, 22% internal promotion rate and 54 store openings delivered — anchored by an autonomous flagship, the first of its kind in Greece.
Designed and launched Greece's first 24/7 cashier-less convenience store — computer-vision checkout, remote supervision and a fully redesigned customer journey.
Integrated two acquired retail businesses into a single operating platform — unified governance, SOPs, KPI framework and commercial model, absorbing acquired stores without disrupting trade.
Ran a 7+1 day fast-track renovation playbook in parallel with integration — civil works, branding, equipment and reopening — keeping revenue loss minimal and rollout speed industry-leading, contributing to 54 store openings delivered.
Two decades of building teams that outperform — from frontline store crews to executive committees. People strategy, culture design and HR transformation sit at the core of every operation I lead.
Built and led the full HR operating model for a 256-person retail network — recruitment, onboarding, payroll, performance, retention and succession — partnering directly with the CEO and CFO and achieving a 22% internal promotion rate.
Coached 35 store managers, 6 area managers and 5 HQ direct reports with a hands-on style: clear KPIs, weekly 1:1s, transparent feedback and career paths that turned hourly staff into department heads.
Led the end-to-end rollout of a digital employee card that replaced paper schedules, manual time-sheets and printed perks: shift management, real-time attendance, payroll integration, internal communications and benefits — all on the employee's phone.
2-year executive program (2024–2026) — strategic leadership, team management & executive decision-making.
Open to executive operations, commercial leadership and board roles. Based in Athens, available across Greece and the EU.